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| Moore Coffee & Tea : Retail Store & Moore : Coffee Bar : Storing & Brewing | text version |
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Storing & Brewing | ||
| Tips & tricks for creating the perfect cup. | |||
| So, you've gotten yourself some of the best coffee on the planet. Take a moment to smell the delightful aroma of freshly roasted coffee. It is a unique and truly wondrous smell.
We have done everything that we could to ensure that this coffee is of the highest quality; from cupping and selecting the best estates, to roasting just what we need and customizing each roast to the individual coffee. And, because we want that quality and freshness to go from the plantation to the cup, we now give the following advice and instructions and how to best grind, brew, and store your coffee. |
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| Coffee Brewing Methodology | |
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| Storing and Grinding Methods
A coffee bean's two greatest enemies are air and moisture. Keeping this in mind, the proper storage methods for coffee beans should be natural. Ideally, coffee should be ground, brewed, and consumed quickly to obtain the best flavor. Coffee beans are at their peak within 24 to 72 hours after roasting and begin to quickly stale after that. Within a week, most of the original flavor will have deteriorated. The grinding process speeds the staling by exposing more of the bean to air. We recommend grinding your beans as you need them and storing the whole beans in an airtight container. Place this container anywhere where it will remain cool and dry. For more long-term storage, whole beans can be placed in air-tight bags and frozen. You will not need to defrost your beans, just grind and go! The water that you use to brew your coffee should be cold and as free from impurities as possible. Water makes up 98-99% of coffee and any impurities in the water will be evident in the final cup. Match the Grind to the Method
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Grind Fineness for Various Brewing Methods: | ||
| Cold-Water/Percolator: | Coarse grind, 5 to 10 seconds | ||
| Electric drip/French Press: |
Medium grind, 10 seconds | ||
| Filter-cone drip/Espresso machines: |
Very Fine grind, 30 seconds | ||
| A note on Gold Filters: Due to the nature of these filters, you will need to add from two to five seconds to the grind times listed above. | |||
| 10 Steps to the Perfect Cup | |||||
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| Order The Perfect Cup: A Coffee-lover's Guide to Buying, Brewing, and Tasting |
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updated: 1 September 2007 Moore Coffee Tea and Spices, 1800 North Olive Street Ventura, CA 93001 (805)643-8060 / gayla@moorecoffee.com Terms & Conditions of Use, Copyright Information and Privacy Statement All material ©1997-2000, Honest Puck Productions. |